Why Pre-Recorded Media Matters

Why Pre-Recorded Media Matters

It’s nearly impossible to get through your day without seeing content that was recorded, produced, and shared through technology. But why is so much of our information and entertainment delivered this way? The answer lies in both the opportunities of our digital age and the unique value of recorded media. Here are our top four reasons you should consider recording your next event:

1. Future Profit

Imagine hosting an 8-hour conference or event for 100 people at $100 per ticket—you’ve earned $10,000 (before venue and catering costs). But what about the 30 people who couldn’t get a seat, or the 20 who had scheduling conflicts? By recording the event, you can sell access to those 50 individuals for an additional $5,000—often at a production cost under $2,000. That’s an extra $3,000 in profit with little added effort.

2. Marketing Value

Your recorded event isn’t just revenue—it’s marketing gold. Use clips to create a short highlight reel or teaser showcasing your best moments. While that footage may not generate direct income, it can fill the room at your next event. If an extra 150 people buy tickets because they saw your teaser, the value speaks for itself.

3. Instant Expert Credibility

In today’s media-driven culture, standing confidently on stage conveys authority. A polished recording elevates that perception—positioning you as an expert in your field. Sharing a high-quality video of your presentation builds trust and credibility, helping convert audiences into registrants, clients, and buyers.

4. The “Share” Effect

Success multiplies when your audience shares it. Attendees will talk about your event with friends and colleagues, and many of those new contacts will want access too. Instead of scrambling to host another conference or set up dozens of one-on-one sessions, you can direct them to purchase the recording on your website. And don’t forget the teaser reel—perfect for social media sharing and amplifying your reach far beyond the room.

Why Hire a Professional?

Sure, you could ask a friend with a decent camera to record your event. But are they checking sound levels, lighting, and production quality? Probably not. And while that might work for personal playback, it won’t be strong enough to resell or market professionally.

That’s where we come in. At LCS Events, we handle Lighting, Audio, Visual, and Recording—from start to finish. You focus on filling the seats, and we’ll ensure your event looks and sounds flawless, live and on replay.

#Ready